KL
KL Creative Tourism Tourism Malaysia Workshop
Tourism Malaysia · 2026 Edition

Reimagining Kuala Lumpur through Creative Tourism

A three-day workshop bringing together tour operators, artisans, cultural practitioners, and government partners to design the next generation of immersive, authentic experiences in the heart of Malaysia.

Register Now → View Agenda
Dates 12 – 14 August 2026
Venue Kuala Lumpur Convention Centre
Format In-person · Bilingual
Seats Limited to 200
About the Workshop

Where tradition meets experience design.

A three-day workshop bringing together tour operators...

3
Days of immersive learning
20+
Speakers & facilitators
12
Hands-on modules
Workshop Modules

Six pillars of creative tourism.

Each module pairs theory with a live KL case study and a hands-on prototype session.

⌘

Heritage & Storytelling

Turn historical sites into narrative-driven journeys that travellers remember and share.

✦

Crafts & Artisan Workshops

Batik, songket, pewter, rattan — designing learning experiences with Malaysia's master craftspeople.

◈

Culinary Heritage

From hawker apprenticeships to peranakan kitchens — building food-led tourism beyond restaurants.

❖

Urban Culture & Arts

Street art, indie galleries, music venues — packaging the city's creative subculture for visitors.

✿

Community & Kampung Tourism

Designing respectful homestay and community-based experiences that benefit local residents.

⟁

Digital & Sustainable Practice

Booking platforms, social storytelling, low-impact design — building experiences that scale responsibly.

Three-Day Programme

What you'll experience, day by day.

09:00
Opening Ceremony & Welcome Address YB Minister of Tourism, Arts & Culture
Keynote
10:30
What is Creative Tourism? A Global View Framework, case studies from Kyoto, Lisbon and Marrakech
Talk
14:00
KL as a Creative Tourism Destination Panel: heritage, food, crafts, urban culture
Panel
16:00
Walking Tour: Chinatown & Central Market Guided field session with local storytellers
Field
09:00
Module Workshops (Parallel Tracks) Heritage · Crafts · Culinary · Community
Workshop
11:30
Designing the Visitor Journey Mapping experiences from booking to post-visit
Hands-on
14:00
Prototype Lab: Build Your Experience Team-based sprint with mentor feedback
Lab
19:00
Networking Dinner at Kampung Baru Traditional Malay cuisine & cultural performance
Social
09:00
Marketing & Distribution Masterclass OTAs, social storytelling, partnerships
Masterclass
11:00
Pitch Showcase Teams present their prototype experience
Showcase
14:00
Funding, Grants & Next Steps MOTAC, MATRADE and partner support pathways
Briefing
16:00
Closing Ceremony & Certification Recognition of participating teams
Closing
Speakers & Facilitators

Voices shaping Malaysian tourism.

A

Dato' Aminah Ibrahim

Director-General, Tourism Malaysia
R

Encik Raja Faisal

Master Songket Weaver, Kuala Terengganu
L

Dr. Lim Wei Chen

Urban Heritage Researcher, UM
S

Sarah Devan

Founder, KL Food Heritage Tours
Who Should Attend

Built for the people shaping Malaysian travel.

◈

Tour Operators

Inbound and DMC teams ready to diversify their product.

✦

Homestay & Kampung Operators

Hosts building community-based experiences.

⌘

Artisans & Creatives

Craftspeople, chefs, performers ready to host visitors.

❖

Government & Agencies

MOTAC, state tourism boards and municipal partners.

✿

Hospitality Leaders

Hotels, F&B venues, attractions extending into experiences.

⟁

Students & Researchers

Tourism, hospitality and cultural studies programmes.

What You'll Take Away

Outcomes that move beyond the workshop room.

01

A prototyped experience

Leave with a designed, costed and tested creative tourism product.

02

Tourism Malaysia certification

Official certificate of participation recognised across the industry.

03

Industry network

Direct connections with operators, artisans, agencies and funding partners.

04

Resource toolkit

Templates, frameworks and case studies you can apply immediately.

Venue & Logistics

Held in the heart of the city.

  • Venue Kuala Lumpur Convention Centre, Hall 3
  • Dates 12 – 14 August 2026
  • Hours 09:00 – 17:00 daily (with evening events)
  • Language English & Bahasa Melayu (live interpretation)
  • Includes All meals, materials, transport for field sessions
Registration

Secure your seat at KL Creative Tourism 2026.

Early-bird rates close 30 June 2026. Seats are limited to 200 participants to keep the workshop intimate and hands-on.

Register Now → Download Brochure (PDF)
Organised By & Partners
Tourism Malaysia MOTAC MATRADE DBKL Cendana KLCC
Frequently Asked

Things people usually ask.

What's included in the registration fee?

All sessions, workshop materials, daily meals, field-session transport, and a Tourism Malaysia certificate of participation.

Is the workshop conducted in English or Bahasa Melayu?

Both. Sessions are delivered bilingually with live interpretation. Materials are provided in both languages.

Are accommodation and flights covered?

Not by default — participants book their own travel. We offer partner hotel rates near KLCC.

Can teams attend together?

Yes — group rates of 3+ are available, and we encourage teams to work together during the prototype lab.

Will recordings be available after?

Keynote sessions will be recorded and shared with participants. Workshops and field sessions are in-person only.